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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,897 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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1601 - 1625 of 2,537 Reviews for Customer Analytics

By Ravi S

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May 3, 2020

good

By VISHNU V

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Feb 28, 2019

good

By joanna s

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Oct 14, 2018

获益良多

By Momodou B

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Mar 25, 2018

good

By Shrayanka Y

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Jul 17, 2017

Good

By Sunish G

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May 6, 2017

good

By Kuljeet K

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Mar 7, 2017

Good

By Rajshree r

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Nov 1, 2016

Good

By Suresh K

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Mar 28, 2016

good

By Mathew B

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Nov 15, 2015

good

By Boitumelo S

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Aug 13, 2020

wow

By Charu M

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Oct 7, 2019

Cou

By chetan s

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Aug 30, 2020

OK

By Kiri

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Jul 14, 2020

很棒

By RUOXI L

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Apr 15, 2019

gg

By Alae B

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Oct 23, 2021

r

By Crystal C

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Dec 9, 2020

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By 안효선 안

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Jul 27, 2020

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By Rahul R

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Jun 10, 2020

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By DHIRENKUMAR P

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Oct 1, 2019

A

By Sergio R F

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Jun 6, 2018

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By Deleted A

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Apr 10, 2018

G

By Sri H

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Nov 3, 2017

Q

By Laurent H

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Jun 23, 2017

V

By DougInAlabama

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Mar 2, 2017

V