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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,897 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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1576 - 1600 of 2,537 Reviews for Customer Analytics

By Md. F H H

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Nov 24, 2018

Great!

By Zhuo C

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Oct 13, 2018

so int

By Mobin S

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Jul 4, 2017

Great.

By Remoundos E

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Jun 6, 2016

Super!

By Fengzhe W

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Mar 16, 2016

cool!!

By Walter D M C

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Jul 14, 2023

good¡

By manu n

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Oct 27, 2022

good

By SUDHANSHU K

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Jun 29, 2020

Great

By Mi A

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Sep 27, 2019

good!

By BENKACEM N

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Mar 23, 2019

great

By Manasvee M K

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Dec 28, 2018

great

By Kshitiz S

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Jan 28, 2018

great

By Caroline O

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Feb 22, 2017

Great

By Shaz A

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Apr 3, 2016

Great

By José A G

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Dec 28, 2015

Great

By shihyang y

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Feb 16, 2024

good

By Bhuvanes

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Aug 29, 2023

good

By Suma M

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May 24, 2023

done

By Sameeksha D

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Dec 23, 2022

good

By wu b

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May 17, 2022

good

By Tuhin K

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May 8, 2022

good

By hubaodan

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Sep 19, 2021

good

By David L

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May 27, 2020

Yyyh

By Soumyadeep M

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May 23, 2020

good

By Robin S R

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May 20, 2020

GOOD