Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,183 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

Filter by:

5976 - 6000 of 6,056 Reviews for Foundations of Digital Marketing and E-commerce

By Mohd D K

•

Feb 21, 2024

its non credited i did not know about it

By Zakarya A A A

•

Jul 15, 2023

iII'm so to completecompletedthis course

By Emuesirivona A

•

Jan 18, 2023

Flexible teachings with great resources

By Yunyi Z

•

Jul 17, 2023

Somehow useful but very basic concepts

By Sitanshu B

•

Mar 29, 2024

may update some topics related to ai

By Deleted A

•

Aug 27, 2023

Its Really Good and very helpful.

By Melinda D

•

Nov 13, 2023

Very basic, gentle introduction.

By Saroj K

•

Nov 4, 2023

Good, Digital marketing course.

By Steph S

•

May 1, 2024

Good instructors but too basic

By Srishti J

•

Mar 5, 2023

moslty theoretical knowledge

By Ogunbadejo O

•

Sep 27, 2022

I really enjoyed the course.

By sayam s

•

Dec 26, 2022

i did not receive certiicate

By Dominique M

•

Aug 6, 2022

Very repetitive and boring.

By Moayad a m A Q

•

Mar 3, 2025

لا استطيع استخراج الشهاده

By Aaishwarya C

•

Feb 9, 2024

Lazy content delivery

By Ren H

•

Feb 9, 2025

that is good course

By Camilo B

•

Jan 10, 2024

useful for beginners

By FTU.CS2 Đ A T

•

Sep 30, 2022

Not really helpful.

By Володимир Б

•

Aug 13, 2024

платна помойка

By Dawood G

•

May 5, 2024

so far so good

By Abdul G

•

Oct 16, 2023

kurang menarik

By Saleem J

•

Sep 19, 2023

helpful course

By Isararut T

•

Sep 9, 2022

Too much quiz

By Veronica W

•

Jan 12, 2023

for beginners

By Sk T A

•

Oct 6, 2022

Informative