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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,183 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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5851 - 5875 of 6,056 Reviews for Foundations of Digital Marketing and E-commerce

By Asma N

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Sep 23, 2022

Excelent

By Mostafa R

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May 31, 2022

very good

By Junjunali P

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Oct 18, 2024

its good

By Richar R N

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Oct 1, 2024

exelente

By Arvind K

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Nov 28, 2023

Nice one

By Trisha V

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Jul 2, 2023

was good

By Suhaib v

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Oct 23, 2022

usefull

By Jassem A

•

Mar 10, 2025

Amazing

By Harshit V

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Oct 16, 2024

Amazing

By Vasu I

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Apr 5, 2024

Good 😊

By Moupiya K

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Feb 26, 2023

AMAZING

By Ali s

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Mar 13, 2025

ممتازة

By Raneem f a e

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Jan 3, 2025

V good

By Jack H

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Dec 9, 2024

no bad

By ravi s

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Aug 1, 2024

thanks

By Fajriah N D

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Jul 21, 2024

Thanks

By Khan Z

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Jun 30, 2024

thanks

By Mayank S

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Jul 24, 2023

Great!

By sohan l s

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Dec 27, 2024

Great

By Omaia Y H a A

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Jan 27, 2024

Omaia

By Anh T B

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Oct 27, 2023

great

By yammsaw a

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May 13, 2023

great

By valleti y

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Oct 18, 2022

NICE

By Javeed I

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Sep 27, 2022

good