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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,112 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Dec 6, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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2026 - 2050 of 2,496 Reviews for Introduction to Marketing

By aadityafatehpuriya

Nov 14, 2019

good

By akshat p

Nov 8, 2019

good

By Ren P

Apr 22, 2017

GOOD

By Keerti M

Apr 26, 2016

good

By 许雅竹

Apr 17, 2016

简洁清晰

By M M

Mar 26, 2016

Nice

By Pavel K

Jan 27, 2016

Good

By Mohamed A

Dec 29, 2015

good

By Miguel E C

Oct 8, 2020

4.5

By Natalia B

Jan 2, 2025

ok

By Norick D

Sep 6, 2024

Ok

By sabrina

Jan 11, 2024

ok

By Jonathan R

Oct 20, 2023

7

By Duaa s a

Oct 13, 2022

By omobolanle A

Aug 8, 2022

By معاذ ه ع

Jul 19, 2022

H

By Ashok R

Jul 31, 2019

G

By So Y K

Mar 31, 2019

T

By Fardad G

Jul 22, 2018

t

By Eric H

Feb 22, 2018

B

By wbcngd

Jan 19, 2017

E

By D N S B

Sep 14, 2016

I

By P K S

Dec 5, 2015

m

By Nguyen T D N

Jul 22, 2024

Dưới đây là phiên bản chỉnh sửa của nội dung đánh giá của bạn với thay đổi yêu cầu: As for Professor Raju's teaching, his lessons were the longest and most difficult to understand. I am very grateful to Professor Raju for doing his best to convey the material, but the knowledge in this section is a bit extensive and difficult to remember. Professor Raju gave many examples and explained them himself to make it easier for listeners to understand, but this unintentionally made the videos long, making it difficult for learners to concentrate. I hope this section will include more multiple-choice exercises (allowing students to complete them on their own, with the professor only providing answers), especially calculation exercises on price elasticity, etc., to make the content easier to understand and remember. In this part, Professor Raju did not include questions throughout the lessons, which also contributed to the difficulty in absorbing the material. Although he provided a summary at the end to review the knowledge, the numerous videos made it challenging to effectively "mark" key content in my mind. All in all, I still enjoyed this course and am grateful for the general introduction to Marketing. Thank you to the professors for your efforts in teaching.

By Ali T

Sep 1, 2019

I learned a lot even though my emotions towards the lectures were not all positive: David Bells' lectures were fantastic and what you can hope for from a professor who is doing research. Barbara E. Kahns' lectures were interesting too, although I felt it mainly targeted towards larger corporations. As her view of marketing was only through the lense of branding. Which I find important but incomplete. I had the hardest time going through the lectures and the book of Peter Fader. Although the idea is interesting, these lectures were much less focused on their actual research. Nore could he present many positive role models from the real world. Rather, it felt like a call for a religious type of belief where you should trust that companies who don't do this are doomed and only those companies who fully immerse themselves into this approach will succeed in the future. It was hard for me to filter out the dogma from research. Overall, I really learned a lot and I got what I were looking for: learning new ideas and approaches that I would not naturally search for. Which is why I gave it a 4 star.