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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,896 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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2201 - 2225 of 2,537 Reviews for Customer Analytics

By Sandeep K

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Apr 14, 2017

Thanks for your help.

By Edwin A

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Nov 13, 2020

Very well structured

By KASHIKA J

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Jul 12, 2020

it is great indeed.

By 吴泽建

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Jul 12, 2018

很好的课程，就是缺少一点讨论，否则更好

By Cristina S d K

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Apr 30, 2016

Interesting content

By PIYUSH

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Sep 28, 2020

best experience !!

By Moiz V

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Jun 9, 2019

Good going so far.

By Naveen N

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Nov 27, 2017

Hard to read graph

By Diego V M

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Oct 13, 2017

Muy recomendable!

By Taiwo O O

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Aug 24, 2020

Wonderful course

By Mohammed N

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Jul 4, 2018

Need certificate

By MEENA K S

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May 12, 2020

course was good

By Kashyap K

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Oct 4, 2019

Vague at times.

By Edgar L

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Oct 25, 2017

Very insightful

By Sagar P

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May 9, 2017

NICE COURSE!!!!

By 王铮

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May 1, 2016

老师将的很好，但内容不是很多。

By Yu Y

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Jul 11, 2020

too theretical

By Chloe K

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Oct 3, 2021

一些课程的内容条理不够清楚

By Jeremy S

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Feb 18, 2021

TOO DIFFICULT

By Ons M

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May 30, 2019

Great Insight

By Oluwadamilola A

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Sep 20, 2017

Great course!

By akram

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Nov 4, 2016

Great courtse

By Manojkumar P

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Dec 29, 2015

Nice course.

By Nguyen P H

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Sep 18, 2015

Great course

By Maharishi

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Jan 22, 2022

Informative