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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,527 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

PG

Sep 11, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 17, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

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551 - 575 of 704 Reviews for From Likes to Leads: Interact with Customers Online

By VU V N

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Mar 14, 2025

good

By Logu P

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Feb 17, 2025

Good

By Juan J C N

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Nov 14, 2024

Good

By Berry B

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Sep 17, 2024

good

By amadou d

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Sep 9, 2024

good

By Nur A B U

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Sep 6, 2024

good

By Zuchra L

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Aug 15, 2024

good

By Subekti b

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Jul 30, 2024

good

By Nguyen H

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Jul 27, 2024

GOOD

By AGHNI M

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Jul 26, 2024

nice

By P.Ch D P M S

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Dec 2, 2023

good

By Chetan S J

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Apr 1, 2023

good

By Daud A

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Mar 9, 2023

hehe

By raam k

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Jan 25, 2023

good

By Shubhangi S

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Dec 28, 2022

good

By garima n

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Dec 20, 2022

good

By SATWIK N

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Dec 20, 2022

good

By Muhammad A

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Sep 6, 2024

nyc

By Mohammed A S

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Sep 4, 2024

yes

By Fauzia R

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Feb 22, 2025

ok

By Meriek R

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Sep 27, 2022

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By Jassim

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Mar 9, 2025

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By krrish s

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Jun 11, 2023

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By Faisal H

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Sep 22, 2022

By Anna P

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Dec 27, 2022

Overall OK course, giving some basic understanding of the topic and practical tips & tools. Areas for improvement: 1) It would be great to include more real examples of best practices for each sub-topic, referencing real brands and campaigns. Perhaps as optional additional reading. 2) The name of the course: Since I would like to include reference to certificate on my LinkedIn profile, I suggest that the name is more reflective of the content of the course, i.e. Social Media Marketing. Current naming is rather vague and not clear.