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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,688 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SN

Apr 11, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

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526 - 550 of 1,400 Reviews for Attract and Engage Customers with Digital Marketing

By Rose R

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Sep 9, 2023

IT was my wonderful experience from such a outstanding teachers

By Anuj K

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Jul 20, 2023

Coach AK was amazing in his concepts of SEO,SEM and Display ads.

By Rochelle J

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Jan 9, 2023

Insightful, lots of practical activities, to test your knowledge

By Aharon A T

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Nov 15, 2022

Great Course, very informative, a must for every business owner.

By Daniel B

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Oct 13, 2022

Excellent course I learn new skills and I think is very useful

By Tomasz W K

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Jan 19, 2025

So far the best one. I'm rating this after finishing 3 stage .

By Baby K

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Feb 29, 2024

great teacher enjoyed learning and the material and assignments

By Fadi A

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Sep 6, 2023

Great content, and very smooth instructor with a clear language

By Kimberly M

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Feb 18, 2025

Muy bueno pero deberian mejorar la traduccion en algunos casos

By Ogbeifun E

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Feb 7, 2025

One of the most deep and interactive courses i have ever done.

By Darlena M

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Nov 20, 2024

Learned a lot of new information hoping to use it in my future

By carlos a v a

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Nov 19, 2023

step by step instructions and projects to get you rolling. !!!

By Tom S

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Oct 4, 2023

Excellent course and instructors were awesome ! Thank YOU all.

By Muhammad M K

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Aug 30, 2023

An Absolutely Freak to gain the basic knowledge of Marketing .

By Stephen S

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Mar 2, 2023

Great course content for venturing into marketing and writing.

By Zaheer A

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Jan 29, 2023

This is the best written and described course. Thanks Coursera

By Terence M

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Nov 11, 2022

Excellent content, excellent teacher. Coach AK is my favorite.

By Bruno L

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Oct 10, 2022

This course helped me learn SEO, SEM, and ads best practices.

By Uday K

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Oct 3, 2022

Fun way to learn about Marketing Funnel stages, Keywords, SEM

By Thomas K

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Jul 23, 2024

Very good course to review basics and expand some knowledges

By Ramón L

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Apr 12, 2023

Excelentes conocimiento de todo el ciclo de curos. Fantastco

By K E

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Feb 8, 2023

It was a great experince i have learn throuout this course.

By alvaro r

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Feb 4, 2023

The content is really good, I really liked it!

Pretty useful.

By Igala S E

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Jan 1, 2023

This was a world of learning

. I am excited about the journey

By khaled s

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Nov 11, 2022

A lot of knowledge which will massively improve your skills!