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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,540 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SD

Oct 4, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

DJ

Oct 31, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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326 - 350 of 562 Reviews for Think Outside the Inbox: Email Marketing

By Luma P

•

Sep 3, 2023

thanks great learning

By Desiree J

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Jul 14, 2023

I loved thus course!!!

By Mercy J k

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Jun 9, 2023

good and knowledgeable

By Haroon A

•

Mar 6, 2023

Great learning journey

By Melina T

•

Jun 16, 2022

Excellent Information!

By Dr H

•

Oct 9, 2024

it was a great course

By Paulo R M B

•

May 13, 2024

Excelente aprendizado

By HIRUT D

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Mar 3, 2023

awesome learning path

By KAUSHIKKUMAR R D

•

Nov 2, 2022

Wonderfully elaborate

By Mayowa J

•

Oct 23, 2024

Favourite one so far

By Matematika H

•

Aug 5, 2024

Bagus dan bermanfaat

By Meemanage M S P

•

Nov 11, 2023

Thank You so much...

By Sana A

•

May 22, 2023

Incredible learning!

By WENYA S

•

Jan 15, 2023

干货满满，实践和理论结合，非常棒的课程。

By Muhammad D

•

Nov 3, 2022

Really Appreciative.

By Julien K K

•

Mar 12, 2025

ça été intéressant.

By LINA O

•

Jul 25, 2024

Amazing. must take!

By Will

•

Aug 4, 2023

very crucial course

By OYEBIYI P

•

Nov 3, 2022

very understandable

By Ludwe T

•

Sep 18, 2022

learnt quite a lot

By Ileana A

•

Jul 31, 2022

Professor was great

By Bangun K L

•

Jan 26, 2025

awesome..i love it

By Karen G

•

Feb 13, 2023

Very professional.

By Timothy R

•

Jan 24, 2025

very informative!

By Lynda N

•

Aug 3, 2024

I learned so much