In this course, you will discover the essentials of marketing management in a concise course that covers market analysis, strategy, and execution. Master the 5C analysis to understand the market and your company's position, enabling strategic decision-making and market opportunity assessment to elevate your marketing expertise efficiently.
Marketing Management Essentials: Market Analysis
Marketing Management Essentials: Market Analysis
Instructor: Dushinka Karani
Access provided by Coursera Learning Team
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand the 5C analysis
Analyze market opportunities and threats
Evaluate a company's market position
Details to know
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Assessments
1 assignment
Taught in English
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There is 1 module in this course
In this course we will cover the importance of understanding customers, competitors, collaborators, context, and the company itself for making informed business decisions.
What's included
4 videos5 readings1 assignment
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