By the end of this project, you will create a customized email for a business marketing campaign using a free version of Mailchimp. You will be able to create an interactive email complete with a call to action that is professional and engaging to your audience. You’ll set up an email campaign as one of several powerful digital marketing campaign tools available in Mailchimp.
Use Mailchimp to Build an E-mail Marketing Campaign
Use Mailchimp to Build an E-mail Marketing Campaign
Instructor: Stacey Shanklin-Langford
Access provided by Coursera Learning Team
20,832 already enrolled
Learn, practice, and apply job-ready skills with expert guidance
4.5
(361 reviews)
Beginner level
Recommended experience
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Use features in Mailchimp.
Use design tools to create an email marketing campaign.
Prepare an email marketing campaign for distribution.
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Introduction to Mailchimp and create a Mailchimp account.
Tour Mailchimp and set your audience.
Create an email campaign.
Design and edit your email campaign.
Finish your email campaign design.
Send your email campaign.
Recommended experience
Foundational knowledge of digital marketing.
6 project images
Instructor
Instructor ratings
4.5 (28 ratings)Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
4.5
361 reviews
- 5 stars
67.03%
- 4 stars
24.09%
- 3 stars
4.98%
- 2 stars
1.66%
- 1 star
2.21%
Showing 3 of 361
IS
4
Reviewed on Jun 6, 2020
A very easy and good project to learn about the MailChimp email marketing campaign.
AD
5
Reviewed on May 13, 2021
The course is precise and succinct. Not to mention, Stacey is such a great teacher. I have fallen in love with her presentation. :)
MM
5
Reviewed on Jul 15, 2020
Mailchimp is an interesting site. It helps us to send huge email within a minute. One can make his career of email marketing by it.Thanks
You might also like
Coursera Project Network
Coursera Project Network
Coursera Project Network
Simplilearn
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy