Back to International Business and Culture
Learner Reviews & Feedback for International Business and Culture by University of Colorado Boulder
100 ratings
About the Course
In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.
Top reviews
PM
Apr 8, 2023
This course are very helpful for every one and gain a some knowledge , communication skills ,cultural activities behavior like etc. and also this course is very good for learn new things .
JF
May 14, 2021
Quiz three has some error, if you want them to retain that information. Try the palace memory technique instead vary annoying trying to get wrong answer to get the point. lol
Filter by: