In this project, you will learn how to connect your website to Google Analytics. You will be able to use Google Analytics to understand how your website is performing. You will become familiar with the Google Analytics interface and the standard reports to better understand your website audience. You will learn how to interpret this data to improve your website performance and effectiveness.
Getting Started in Google Analytics
Getting Started in Google Analytics
Instructor: Carma Baughman
Access provided by Coursera Learning Team
77,806 already enrolled
Learn, practice, and apply job-ready skills with expert guidance
4.4
(1,442 reviews)
Beginner level
Recommended experience
1 hour
Learn at your own pace
Hands-on learning
What you'll learn
Set up a Google Analytics account and add your website.
Understand how Google Analytics organizes data.
Interpret the Audience, Acquisition and Behavior reports.
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
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Learn, practice, and apply job-ready skills in less than 2 hours
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Create a Google Analytics account and connect your website.
Add a View to eliminate internal traffic.
Understand 'The Funnel' and how it is used in Google Analytics.
Explore the various user-defined parameters in the Audience Overview report.
Interpret the data from various Audience reports to make effective decisions.
Interpret the data from Acquisition and Behavior reports to make effective decisions.
Recommended experience
No prerequisites required.
5 project images
Instructor
Instructor ratings
4.4 (162 ratings)Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Learner reviews
4.4
1,442 reviews
- 5 stars
62.82%
- 4 stars
25.10%
- 3 stars
6.44%
- 2 stars
1.45%
- 1 star
4.16%
Showing 3 of 1442
UK
4
Reviewed on Oct 11, 2020
Very well designed and executed! However, I believe Coursera can work on the split-screen view to make the learning experience better!
MF
4
Reviewed on Sep 22, 2021
The video material need to be updated because there's major update on Google Analytic interface.But thank you for the course!
IL
4
Reviewed on Mar 30, 2021
The information and content was well presented and the course was interactive to help the user review the theory while also practicing with a demo account.
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