In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.



Meta Social Media Marketing Capstone
This course is part of Meta Social Media Marketing Professional Certificate

Instructor: Anke Audenaert
Access provided by Coursera Learning Team
43,373 already enrolled
(645 reviews)
Recommended experience
What you'll learn
Present and communicate campaign results to a team
Become certified as a Meta Digital Marketing Associate
Skills you'll gain
Details to know

Add to your LinkedIn profile
2 assignments
See how employees at top companies are mastering in-demand skills

Build your Marketing expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta


Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review

There are 3 modules in this course
This week you will sign up for the Digital Marketing Associate Certification Exam with Meta and look ahead to prepare for your Capstone project and Digital Marketing Associate Certification Exam.
What's included
5 videos8 readings2 assignments1 app item
In the second week, you will complete a capstone project in which you practice creating a presentation for your campaign findings for a team of marketing professionals at work. This is the culminating project of the projects you have completed throughout the program.
What's included
2 videos1 peer review
This week you will take the Digital Marketing Associate Certification Exam and take the steps necessary to access the exam on Meta’s platform. You will also conclude the Meta Social Media Marketing Professional Certificate Program.
What's included
3 videos7 readings1 app item1 discussion prompt
Instructor

Offered by
Why people choose Coursera for their career




Learner reviews
645 reviews
- 5 stars
87.03%
- 4 stars
7.09%
- 3 stars
0.92%
- 2 stars
1.23%
- 1 star
3.70%
Showing 3 of 645
Reviewed on Jan 27, 2022
Fantastic course. Great instructors, courses were clear and relevant. Overall, wonderful course!!!
Reviewed on Dec 1, 2024
I highly recommend this course to anyone considering career in social media marketing, great course and interesting tutors.
Reviewed on Apr 2, 2021
A very detailed and thorough course. The instructors are very knowledgeable and make it so easy to understand. I highly recommend.
Recommended if you're interested in Business
- Status: [object Object]
University of Maryland, College Park
Digital Marketing Institute

Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy