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Learner Reviews & Feedback for Digital Marketing Capstone by University of Illinois Urbana-Champaign
596 ratings
About the Course
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous
courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm
selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few
key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In
this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. ...
courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm
selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few
key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In
this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. ...
Top reviews
DG
Aug 15, 2020
The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.
VL
Mar 3, 2020
Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.
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