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Explore the Product Marketing Course Catalog
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Target Audience, Digital Marketing, Persona Development, Web Analytics and SEO, Marketing, Customer Engagement, Customer Acquisition Management, Advertising, Marketing Strategies, Lead Generation
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Marketing Communications, E-Commerce, Price Negotiation, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement
University of Maryland, College Park
Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, New Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Roadmaps, Stakeholder Communications, Product Strategy, Cross-Functional Team Leadership, Market Opportunities, Product Design, Marketing Strategy and Techniques, Agile Methodology, User Experience, Customer Insights
University of Pennsylvania
Skills you'll gain: Brand Strategy, Customer Insights, Brand Loyalty, Marketing Strategy and Techniques, Customer Engagement, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Business Technologies, Innovation, E-Commerce
Coursera Project Network
Skills you'll gain: Generative AI, A/B Testing, Marketing Materials, Copywriting, Advertising, Marketing, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, Digital Marketing
Digital Marketing Institute
Skills you'll gain: Social Media Marketing, Social Media, Social Media Management, Facebook, Instagram, Target Audience, Advertising Campaigns, Social Media Strategy, Brand Awareness, Performance Measurement, Marketing, Performance Analysis, Digital Marketing
- Status: Free
Northwestern University
Skills you'll gain: Event Marketing, Press Releases, Marketing, Media Relations, Brand Loyalty, Social Media Marketing, Marketing Strategies, Brand Management, Event Planning, Public Relations, Promotions and Campaigns, Revenue Management, Strategic Partnership, Target Audience, Crisis Management
- Status: [object Object]
Google
Skills you'll gain: Storyboarding, Wireframing, UI/UX Research, Responsive Web Design, User Experience Design, Design Thinking, User Research, Information Architecture, Figma (Design Software), Usability Testing, User Story, Web Design, Design Reviews, Usability, Presentations, Design Research, Persona (User Experience), Ideation, User Centered Design, Mockups
Coursera Project Network
Skills you'll gain: Marketing Analytics, Social Media Marketing, Business Marketing, Digital Marketing, Marketing Channel, Social Media Management, Customer Engagement, Gmail, Marketing Strategy and Techniques, Target Audience, Content Creation, Customer Relationship Building
University of Alberta
Skills you'll gain: Agile Software Development, Software Development, Requirements Management, Product Management, Software Engineering, Functional Requirement, Systems Development Life Cycle, Project Planning, Project Schedules, Process Development, Project Management
Skills you'll gain: Email Marketing, Marketing Automation, Personally Identifiable Information, Newsletters, Digital Marketing, Data Management, Marketing Strategy and Techniques, HubSpot CRM, Customer Data Management, Promotional Strategies, Content Creation, Performance Metric, Target Audience, Key Performance Indicators (KPIs), Customer Retention
University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Management, Design Thinking, Team Leadership, DevOps, Innovation, Analytics, Product Improvement, Business Analytics, Ideation, Product Lifecycle Management, Sprint Retrospectives
In summary, here are 10 of our most popular product marketing courses
- Attract and Engage Customers with Digital Marketing: Google
- Marketing in a Digital World: University of Illinois Urbana-Champaign
- Product Management Essentials: University of Maryland, College Park
- Retail Marketing Strategy: University of Pennsylvania
- Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
- Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute
- Sports Marketing: Northwestern University
- Google UX Design: Google
- Small Business Marketing Using YouTube: Coursera Project Network
- Introduction to Software Product Management: University of Alberta