What skills can I learn in social media marketing courses?

Social media marketing courses typically cover a broad range of essential skills including: Social media strategy and planning Creating and curating engaging content Utilizing platforms like Meta, Instagram, X, and LinkedIn Digital advertising and promotions on social media Analytics and data analysis to measure campaign effectiveness SEO techniques for enhancing online visibility Community management and customer engagement strategies Crisis management and brand reputation monitoring

Do I need prior experience in marketing to start social media marketing courses?

No prior marketing experience is necessary to begin with beginner social media marketing courses. The program offerings are designed to support learners at all levels: Newcomers can start with the basics of social media platforms and simple content creation. Intermediate learners can develop targeted marketing campaigns and learn to analyze engagement data. Advanced professionals can refine large-scale strategies and explore integrated digital marketing techniques.

What social media marketing certifications and credentials are available?

Social media marketing courses on Coursera offer various credential options: Certifications in comprehensive social media marketing Professional certificates from industry leaders Specialized course certificates that focus on particular skills such as influencer marketing or social media analytics These certificates can be instrumental in validating your skills and for enhancing your professional profile on platforms like LinkedIn.

What career opportunities are available with skills in social media marketing?

Skills in social media marketing can lead to diverse roles in the marketing and communications sectors including: Social Media Manager Digital Marketing Specialist Content Strategist Brand Manager SEO Specialist Community Manager Professionals in these roles use their social media marketing skills to build brand awareness, engage with customers, and drive sales and traffic through targeted digital campaigns.

How can I purchase social media marketing training courses for my team?

Looking to enhance your team's social media marketing skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our social media marketing training options and make a purchase, please visit our Coursera for Teams page.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

Explore the Social Media Marketing Course Catalog

University of Illinois Urbana-Champaign
Digital Marketing
Skills you'll gain: Data Storytelling, Data Visualization, Email Marketing, Data Presentation, Google Analytics, Digital Marketing, Analytics, Marketing Communications, Business Analytics, Content Marketing, Marketing Strategies, Marketing Analytics, Social Media Marketing, Marketing Management, Marketing, Web Analytics, Strategic Marketing, Digital Communications, Integrated Marketing Communications, Media Strategy
4.7
Rating, 4.7 out of 5 stars
23K reviews
Beginner · Specialization · 3 - 6 Months
Coursera Project Network
Create Social Media Ad Campaign using Canva
Skills you'll gain: Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Social Media Content, Social Media Marketing, Content Creation, Promotional Materials, Marketing Design, Dashboard, Digital Publishing, User Accounts
4.4
Rating, 4.4 out of 5 stars
31 reviews
Beginner · Guided Project · Less Than 2 Hours
Rutgers the State University of New Jersey
Influencer Marketing Strategy
Skills you'll gain: Social Media Strategy, Social Media Marketing, Content Marketing, Social Media, Marketing Effectiveness, Campaign Management, Marketing Communications, Promotional Strategies, Return On Investment, Key Performance Indicators (KPIs), Performance Measurement, Marketing Strategy and Techniques, Stakeholder Engagement, Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Target Audience
4.3
Rating, 4.3 out of 5 stars
186 reviews
Intermediate · Course · 1 - 3 Months
Meta
GenAI in Social Media Marketing
Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, Business Marketing, MarTech, Instagram, Facebook, Content Creation
4.9
Rating, 4.9 out of 5 stars
16 reviews
Beginner · Course · 1 - 4 Weeks
Meta
Fundamentals of Social Media Advertising
Skills you'll gain: Instagram, Social Media, Advertising Campaigns, Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Media Planning, Information Privacy, Campaign Management, Data Collection, Target Audience
4.8
Rating, 4.8 out of 5 stars
2.4K reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
Create social media content with Prezi
Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Facebook, LinkedIn, Brand Awareness, Digital Marketing
4.1
Rating, 4.1 out of 5 stars
33 reviews
Beginner · Guided Project · Less Than 2 Hours
University of Maryland, College Park
Fundamentals of Digital Marketing
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Return On Investment, Media Planning, Consumer Behaviour, Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Psychology, Network Model, Integrated Marketing Communications, Promotional Strategies, Media Strategy, Business-To-Consumer, Marketing Analytics, Advertising
Beginner · Course · 1 - 3 Months
Coursera Project Network
Organic Marketing: Facebook Groups For Small Businesses
Skills you'll gain: Target Audience, Facebook, Social Media Marketing, Social Media, Customer Engagement, Business Marketing, Marketing Strategies, Marketing, Social Media Strategy, Content Creation
4.6
Rating, 4.6 out of 5 stars
734 reviews
Intermediate · Guided Project · Less Than 2 Hours
Coursera Project Network
Introduction to PicsArt for Social Media Marketing
Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Graphic and Visual Design, Editing
4.5
Rating, 4.5 out of 5 stars
82 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Northwestern University
Sports Marketing
Skills you'll gain: Event Marketing, Press Releases, Marketing, Media Relations, Brand Loyalty, Social Media Marketing, Marketing Strategies, Brand Management, Event Planning, Public Relations, Promotions and Campaigns, Revenue Management, Strategic Partnership, Target Audience, Crisis Management
4.7
Rating, 4.7 out of 5 stars
1.4K reviews
Intermediate · Course · 1 - 3 Months
Coursera Project Network
Measure a Marketing Strategy using Facebook Insights
Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Effectiveness, Marketing Analytics, Social Media, Marketing Strategy and Techniques, Target Audience
4.8
Rating, 4.8 out of 5 stars
44 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Gemini for Beginners: Develop a Social Media Marketing Plan
Skills you'll gain: Timelines, Calendar Management, Scheduling, Google Sheets, Project Management Software, Spreadsheet Software, Social Media Management, Social Media Marketing, Content Strategy, Artificial Intelligence
Beginner · Guided Project · Less Than 2 Hours