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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • U

      University of California, Davis

      Advanced Content and Social Tactics to Optimize SEO

      Skills you'll gain: Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Target Audience, Digital Content, Marketing, Brand Awareness, Influencing, Lead Generation, Relationship Building, Customer Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • N

      Northwestern University

      Content Strategy for Professionals

      Skills you'll gain: Content Management, Target Audience, Content Strategy, Social Media Content, Content Creation, Peer Review, Storytelling, Media Strategy, Content Marketing, Strategic Communication, Mockups, Social Media Strategy, Social Media, Marketing Communications, Digital Content, Persuasive Communication, Customer Engagement, Media Planning, Media and Communications, Graphic and Visual Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      895 reviews

      Beginner · Specialization · 3 - 6 Months

    • R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Social Media Strategy, Social Media Marketing, Content Marketing, Social Media, Marketing Effectiveness, Campaign Management, Marketing Communications, Promotional Strategies, Return On Investment, Key Performance Indicators (KPIs), Performance Measurement, Marketing Strategy and Techniques, Stakeholder Engagement, Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      186 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Davis

      Market Research

      Skills you'll gain: Statistical Hypothesis Testing, Survey Creation, Focus Group, Quantitative Research, Qualitative Research, Market Research, Proposal Writing, Data Storytelling, Business Research, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Storytelling, Marketing, Research Methodologies, Marketing Strategies, Data Analysis, Data Visualization Software, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Digital Content Planning and Management

      Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Marketing Planning, Digital Assets, Content Creation, Governance, Workflow Management, Auditing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 3 Months

    • I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Digital Marketing, Web Analytics, Email Marketing, Marketing Strategies, Social Media Marketing, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing, Advertising, Performance Measurement, A/B Testing, Key Performance Indicators (KPIs)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      22 reviews

      Advanced · Course · 1 - 3 Months

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      Status: Free
      Free
      C

      Coursera Instructor Network

      AI-Enhanced Content Creation:Elevate Copywriting with Humata

      Skills you'll gain: Target Audience, Marketing Psychology, Marketing Automation, Copywriting, Advertising, Marketing Materials, Advertising Campaigns, Content Marketing, Generative AI, Content Creation, Facebook, Marketing Communications, Social Media Content

      3.7
      Rating, 3.7 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      U

      University of California, Irvine

      Identifying, Attracting, and Growing Your Digital Audience

      Skills you'll gain: Persona Development, Marketing Strategies, Target Audience, Social Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Customer Insights, Value Propositions, Brand Management, E-Commerce, Mobile Banking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      289 reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      D

      Digital Marketing Institute

      Twitter, LinkedIn, and YouTube Marketing

      Skills you'll gain: LinkedIn, Social Media Marketing, Social Media, Social Media Content, Marketing, B2B Sales, Professional Networking, Advertising Campaigns, Social Media Strategy, Marketing Analytics, Digital Marketing, Advertising, Selling Techniques, Content Creation, Lead Generation, Customer Engagement, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      76 reviews

      Beginner · Course · 1 - 4 Weeks

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      U

      University of Illinois Urbana-Champaign

      Digital Media and Marketing Strategies

      Skills you'll gain: Digital Marketing, Content Marketing, Marketing Strategies, Social Media Marketing, Media Strategy, Marketing Effectiveness, Campaign Management, Social Media, Content Strategy, Marketing Channel, Integrated Marketing Communications, Risk Management, Search Engine Optimization, Web Analytics and SEO, Performance Measurement, Advertising

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      C

      Coursera Project Network

      Building a Business Presence With Facebook Marketing

      Skills you'll gain: Facebook, Advertising, Social Media Marketing, Social Media, Customer Engagement, Social Media Management, Business Marketing, Content Creation, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Placeholder
      D

      Digital Marketing Institute

      Social Media and Social Content Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Content Marketing, Instagram, Marketing, Facebook, Digital Marketing, Content Strategy, LinkedIn, Customer Engagement, Advertising Campaigns

      4.4
      Rating, 4.4 out of 5 stars
      ·
      84 reviews

      Beginner · Course · 1 - 4 Weeks

    Content Marketing learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1234…241

    In summary, here are 10 of our most popular content marketing courses

    • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
    • Content Strategy for Professionals: Northwestern University
    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Market Research: University of California, Davis
    • Digital Content Planning and Management: University of Illinois Urbana-Champaign
    • Digital Marketing: Illinois Tech
    • AI-Enhanced Content Creation:Elevate Copywriting with Humata: Coursera Instructor Network
    • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
    • Twitter, LinkedIn, and YouTube Marketing: Digital Marketing Institute
    • Digital Media and Marketing Strategies: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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